Evelyn Lundström
Managing Director of First Impressions
Image TRAINING & CONSULTING
For the past 20 years, Evelyn has been leading light in the image industry and is a highly respected
corporate trainer, facilitator and personal coach. Evelyn’s expertise is in facilitating accelerated
learning for her clients to promote lasting behavioural change especially relating to the image
they project to the world.
Her aim is to provide professional, insightful and entertaining training and consultations tailored
to her client’s needs. She has worked extensively with international trainers and her commitment
to ongoing skill development ensures she keeps up to date with the latest training methods.
She is a past President of, and current VP Membership of Sydney Chapter AICI,
and Membership Chair AICI Headquarters.
She co-authored ‘Executive Style’ (Prentice Hall) and is currently writing a book on
‘How Not To Do Old’ – the definitive book on ways to stay young.
Relevant Qualifications:
- Certified Image Professional (Association of image Consultants International)
- Cert IV Workplace Training & Assessment
- Neuro Linguistic Programming (NLP) Master Practitioner Certification
Memberships:
- Association of Image Consultants International
- Australian Businesswomen’s Network
- National Speakers Association of Australia
- Australian Institute of Management
Click here to read testimonials from satisfied clients and graduates.
Background
Evelyn’s first career began as a programmer/systems analyst in the early ‘80s. She then established and managed two very successful image-related businesses. One of which was La Deuxieme Fois, the first ever recycled clothing boutique in Sydney's fashion centre Double Bay, which specialised in upmarket and European designer labels. During this period, both her clients and the fashion media recognised her distinctive style and her natural flair for advising people on their own personal style.
Before long, customers and suppliers were asking her professional advice on how to dress, and from there, image consulting was a natural progression. As the demand for her services increased, Evelyn expanded her individual consulting into the corporate sector.

