Fashion styling Tips

Fashion Styling Tips For Working Mums

Working moms tend to put fashion on the back burner. Time to put on makeup may be replaced by time to feed the kids, and your outfit may be one of the first things you pull out of your closet. What if looking good as a working mom isn’t as difficult as you think? Learn the best fashion styling tips for working moms and update your style accordingly.

If you’re a working mother, comfort may be the magic word. We understand why people always prefer being comfortable over being fashionable when juggling family and work. We bring you must-have fashion styling tips for working moms that will help you look stylish both at home and out.

Build a Capsule Wardrobe

No matter how old you are, it’s important to keep your wardrobe organised and clean. One way he does this is by evaluating the clothes he owns and figuring out which clothes give him comfort and confidence and which ones he barely wears. Once you’ve identified these items, you can critically evaluate your collection, eliminate items that are no longer useful, and identify gaps in your wardrobe. This conscious approach to your wardrobe makes it easy to put together outfits that you love and feel confident in. You can also get help from a wardrobe stylist who can arrange your wardrobe and create a great look

MIX Comfort And Style

To save time and effort and keep up with the latest trends in women’s fashion, do not fall into the trap of convenience. Instead, choose clothing wisely to achieve both comfort and style. For example, leggings are a simple and comfortable option, but you can also try a tunic, complement it with a scarf, and complete the look with ballet flats. Remember that beauty should not be sacrificed for comfort.

Make-up for a Refreshing Look

As a working mother, you may not have time to do makeup because you have so many things to do before going to work. It is right to keep the look minimal. Apply a moisturiser to achieve a rosy, glowing look. A little eyeliner and mascara will brighten your eyes and give them a fresh look. Finally, apply lip gloss. Awaken your senses after a busy day with your favourite perfume. Carry these makeup essentials in your bag so you can apply your makeup in your car or office powder room, even when you don’t have time at home. Contact one of our experienced corporate stylists to suggest a fresh daily look and learn how to apply makeup to suit your look and style




You can create a unique look by combining your favourite stylish clothing items with the right accessories. An important accessory is a handbag that matches your outfit and is large enough for the mother to carry everything she needs.

Another great tip is to wear jewellery. However, be careful not to overdo anything. In general, it’s best to keep things simple and stylish. For example, to add a special touch to any outfit, you can consider purchasing high-quality beads that can be worn on any occasion. Just put them on and start your day with confidence. You can also consult a personal fashion stylist. Your stylist will recommend exactly the jewellery, clothing, and style that will best suit you and will match your outfit to the colour of your suit.

Invest in Versatile Basic Items

Essential basics should reflect a mom’s casual everyday life but can be easily elevated so they can be worn to work or a night out. Some of the key items I’m missing are high-quality T-shirts, simple straight pants, flowing skirts, and layering items like knitwear, blazers, jackets, and winter coats. Jeans are an essential part of a mother’s life. Choose high-waisted shoes to keep them from constantly slipping down and to minimise bulk in the midsection. 

Avoid Impulse Buys

Impulse buys often lead to buyer’s remorse. When tempted by a new piece of clothing, try this general rule: Take a break. Consider whether it will suit your style and needs. Does it fit your style and washing and wearing guidelines? Is it the hell you want? Try it on and does it feel great?

Final Thoughts

Busy mothers find it difficult to maintain their style because motherhood requires constant attention. What would a fashion-loving mom do in such a situation? The secret is to look relaxed yet amazingly attractive. Fashion is about expressing yourself and having confidence. With these tips, you can feel fit and stylish even when you’re short on time.

Boost Style Confidence with Fashion Stylist's Tips

Boosting Your Style Confidence: Tips from a Fashion Stylist

Fashion is not just about following the latest trends or wearing expensive designer clothes. It’s about feeling good about yourself and showing off your personality, taste, and style through the clothes you wear. But many people find it hard to feel confident about their fashion choices. If you’re not sure how to dress for your body type or are afraid to try new things, it’s important to boost your confidence so you can feel strong and show your true self through your clothes.


It’s no secret that having confidence in your personal style can have a positive impact on your self-esteem and how you present yourself to the world. It’s not just about looking good – it’s about feeling good from the inside out. Here, you’ll discover practical tips and advice from a fashion stylist that can help you boost your style confidence and create a wardrobe that truly reflects your unique personality.

Understanding Your Style

One of the first steps in boosting your style confidence is understanding your style. Embrace your individuality and celebrate what makes you unique. Take the time to identify your body type, as well as your preferences when it comes to colours, fabrics, and styles.

Building a Wardrobe That Reflects You

Instead of chasing trends or filling your closet with items you rarely wear, focus on building a wardrobe that reflects your style. Invest in quality pieces that you love and that fit well. Mix and match essentials to create versatile outfits that can take you from day to night with ease.

Experimenting with Trends

While it’s fun to experiment with new trends, it’s important to do so wisely. Choose trends that resonate with your style and incorporate them in a way that feels authentic to you. Don’t be afraid to put your spin on trends to make them work for you.

Accessorizing with Confidence

Accessories can elevate any outfit, but knowing how to accessorise with confidence is key. Choose accessories that complement your outfits and add interest without overpowering your look. Experiment with different accessories, from statement jewellery to scarves and belts, to find what works best for you.

Seeking Inspiration

When you’re trying to find your style, it’s important to get inspired. Check out fashion blogs, magazines, and social media for ideas on what’s trendy. But remember, make sure whatever you pick matches your taste and what you like. If you want some extra help and advice, think about talking to a fashion stylist. They can give you tips and suggestions to help you figure out your style.

Understanding Color and Proportions

Knowing how colours and proportions can change how you look is important for feeling good about your style. Find out which colours look best on you and how to make sure your clothes fit well and make you look good. If you need some help figuring this out, talk to a colour consultant. They can give you tips to help you look your best.

Grooming and Personal Care

Maintaining good hygiene and grooming habits is fundamental for feeling confident in your appearance. Find a skincare routine that works for you and invest in grooming products that help you look and feel your best.

Practising Self-Expression

Fashion is a powerful form of self-expression. Use it as an opportunity to showcase your personality and individuality. Don’t be afraid to experiment with different styles and trends, and let your unique voice shine through.

Confidence-Boosting Techniques

Boosting your style confidence starts from within. Practice positive affirmations and focus on your strengths rather than fixating on perceived flaws. Remember that confidence is the best accessory you can wear.

Overcoming Style Insecurities

We all have moments of insecurity when it comes to our style choices. Whether it’s feeling self-conscious about our body shape or worrying about what others will think, it’s important to address these insecurities head-on and remind ourselves that we are worthy of feeling confident and stylish.

Styling Tips for Different Occasions

Dressing appropriately for different occasions can help boost your confidence and ensure you always look and feel your best. Whether it’s a job interview, a first date, or a night out with friends, knowing how to dress for the occasion is essential.

Building a Supportive Community

Surround yourself with supportive people who help you feel good about your style. Ask your friends, family, or even fashion experts for advice and feedback to improve your fashion choices. If you need extra help, consider reaching out to First Impressions Image Consultancy, one of the top professional stylists in Sydney. We focus on making you look and feel confident, which can help you succeed in your career and business.

Maintaining Your Style Confidence

Style confidence is not something you achieve once and then forget about; it requires ongoing effort and self-reflection. Continuously evolve your style, try new things, and don’t be afraid to take risks. Stay true to yourself and let your confidence shine through in everything you wear.


How can I find my style?

Experiment with different styles, pay attention to what makes you feel confident, and seek inspiration from various sources.

What should I do if I’m not comfortable trying new trends?

Start small by incorporating subtle elements of trends into your existing wardrobe and gradually work your way up to boulder choices.

How do I know which colours flatter me?

Consider factors such as your skin tone, hair colour, and eyes—experiment or consult a stylist for guidance.


Boosting your style confidence is a journey that requires self-awareness, experimentation, and a willingness to step out of your comfort zone. By understanding your style, building a wardrobe that reflects you, and embracing fashion as a form of self-expression, you can develop the confidence to rock any look with style and grace.

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Stand Out with Style: Elevate Your Personal Brand Through Grooming and Hairstyling

Your Personal Brand, Your Style Statement

In a world filled with countless voices, standing out isn’t just about what you say—it’s also about how you present yourself. Your personal brand is your unique identity, and it goes beyond words. Grooming and hairstyling are powerful tools that can help you express who you are, leaving a lasting impression that resonates with your personal and professional goals. This guide will take you through the journey of elevating your personal brand through grooming and hairstyling.

Defining Your Personal Brand: More Than Just Looks

Your personal brand is the sum of your values, aspirations, and the image you project to the world. Grooming and hairstyling are essential aspects of this projection. How you carry yourself and the attention you pay to your appearance convey a message about your attention to detail and how seriously you take yourself and your goals.

Grooming for Success: The Foundations of a Polished Look

Grooming isn’t just about looking neat—it’s about feeling confident in your own skin. Start with skincare basics like cleansing and moisturizing to achieve healthy, glowing skin. Nailing a well-groomed beard or a clean-shaven look can also play a big role in shaping your overall image. Well-kept nails and subtle fragrances contribute to the completeness of your grooming routine.

Hairstyling: Your Crown of Confidence

Your hairstyle is a canvas for expressing your personality. Whether you prefer a sleek, professional look or a more adventurous style, your hair speaks volumes about you. A well-maintained haircut that suits your face shape can enhance your features and radiate self-assuredness. Don’t be afraid to experiment with styles that resonate with your personal brand.

Creating a Cohesive Look: Grooming and Style in Harmony

Grooming and hairstyling should complement your clothing choices. Your hairstyle should work in harmony with your outfit and accessories, creating a cohesive and well-thought-out appearance. A tailored suit paired with a sophisticated hairstyle exudes confidence, while a casual outfit matched with a trendy haircut showcases your approachable side.

Professional Grooming Tips from the Experts

We’ve gathered insights from grooming experts to help you make the most of your personal brand:

  • Skin Health: Prioritize skincare routines to achieve healthy, clear skin that radiates confidence.
  • Beard Care: If you rock a beard, regular trimming and conditioning are key for a polished look.
  • Haircare: Invest in quality hair products and visit a skilled stylist for regular maintenance.
  • Experimentation: Don’t be afraid to try new hairstyles, but ensure they align with your personal brand.
  • Confidence: The key to pulling off any look is wearing it with confidence.

Benefits of Elevating Your Personal Brand Through Grooming and Hairstyling:

  • Confidence Boost: Grooming and hairstyling can enhance your self-esteem and make you feel ready to conquer challenges.
  • Memorable Impression: Your polished appearance leaves a lasting memory, which is crucial for personal and professional relationships.
  • Enhanced Professionalism: A well-groomed image communicates professionalism, attention to detail, and dedication.
  • Authenticity: Your grooming and hairstyling choices can be an authentic reflection of your personality and values.
  • Networking Advantage: An impeccable personal brand gives you a unique edge in networking situations.
  • Increased Confidence: Feeling good about how you look translates into greater self-assuredness and charisma.

    Conclusion: Curate Your Personal Brand with Grooming and Hairstyling
    Your personal brand is a canvas waiting to be painted with your unique style. Grooming and hairstyling are your brushes to create an image that resonates with who you are and where you’re headed. By paying attention to the finer details of your appearance, you’re showcasing a commitment to self-care and self-expression. Embrace grooming and hairstyling as integral components of your personal brand, and confidently step into the world with a look that captures your essence. After all, your personal brand isn’t just seen—it’s felt by everyone you encounter.
    Ready to Elevate Your Personal Brand? Let’s Connect!
    Discover how grooming and hairstyling can amplify your personal brand’s impact. Our experts are here to guide you on your journey towards a more confident and polished version of yourself. Take the first step today and unlock the full potential of your personal brand through the art of grooming and hairstyling. Contact us to embark on a transformation that reflects your unique identity, resonates with your goals, and sets you apart from the crowd. Your journey to a more empowered and authentic self begins now. Get in Touch.
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Dress for Success: Unveil the Secrets of Power Dressing and Rock Your Style

Level Up Your Confidence with Power Dressing

Ever heard the saying, “Dress like you’re already there”? It’s all about power dressing—picking outfits that make you feel like a total boss while showing off your unique style. Your clothes can actually boost your confidence and help you feel ready to take on the world. Ready to dive into the world of power dressing? Let’s go!

Understanding Power Dressing: It’s More Than Just Clothes

Power dressing is like creating your own superhero costume, but for real life. It’s about putting together an outfit that gets you noticed and says, “Hey, I mean business!” Your clothes can actually speak louder than words. Understanding the magic of power dressing can totally level up your style game.

Essential Business Attire: Building Blocks for Your Super Outfit

Let’s start with the basics. Think of essential business attire as your fashion foundation. Well-fitted blazers, sharp shirts, and cool blouses are your secret weapons. And guess what? A perfectly fitting suit doesn’t just make you look awesome, it also gives you a confidence boost!

Accessorizing for the Win: Adding a Dash of Awesomeness

Accessories are like the coolest sidekicks to your outfit. Picture this: a slick watch, a stylish belt, and a tie that totally shows off your personality. These little details can totally level up your look and make you stand out in the crowd.

Colors That Rock: Show Your True Colors with Style

Colors are like your outfit’s secret language. Classic colors like black, navy, and gray shout “I’m in charge!” But don’t be afraid to throw in a burst of color here and there. A bold tie or a cool scarf can show off your confidence and uniqueness.

Nailing Networking Events: Dress Like the Rockstar You Are

Imagine walking into a room and everyone turning their heads. That’s the power of dressing for success at networking events. It’s like showing up as the rockstar version of yourself. You want to look approachable and cool, but also show that you mean business.

Rock That Confidence: Dressing Up and Feeling Amazing

Wearing the right outfit can seriously boost your confidence. It’s like putting on your superhero cape! When you rock an outfit that matches your goals, you feel like you can conquer anything. And trust me, when you feel good in what you’re wearing, everyone around you can see it too.

Real-Life Success Stories: How Power Dressing Changed Lives

Meet Emily, who went from being a regular employee to a total manager superstar in just a year. She swears that power dressing played a part in her transformation. Then there’s Alex, an entrepreneur, who nailed client meetings by dressing sharp and winning their trust. Their stories prove that what you wear can totally shape your success.

Expert Answers to Your Burning Questions

Q1: Can dressing well actually help me succeed?

Expert Answer: Absolutely! Your clothes send a message, and dressing well can boost your confidence and show that you’re ready to take on challenges.

Q2: How can I balance style and professionalism?

Expert Answer: It’s all about finding your style within the professional zone. Wear clothes that make you feel awesome while still looking the part.

Q3: Can I add some color to my outfits?

Expert Answer: Totally! Classic colors are great, but adding a splash of color here and there can show off your personality and confidence.

Q4: Is power dressing only for formal stuff?

Expert Answer: Nope! Power dressing can totally work for different situations. It’s about showing your confidence while fitting the vibe of where you are.

Benefits of Rocking Power Dressing:

  • Feel Like a Rockstar: Wearing awesome clothes boosts your self-esteem and makes you feel ready to tackle anything.
  • Look Like a Pro: Dressing sharp shows that you take your work seriously and respect your profession.
  • Make a Statement: Dressing well gets people to notice you and think, “Wow, they mean business!”
  • Networking Ninja: Dressing confidently at events helps you make memorable connections that can help your career.
  • Stand Out in Meetings: Rocking a cool outfit gets you noticed and makes your ideas stand out too.
  • Level Up Your Career: Looking polished can get you noticed by bosses and lead to bigger opportunities.

Conclusion: Get Ready to Rock Your Success with Power Dressing

First impressions count, and power dressing is your secret weapon to making a killer one. It’s not about fitting in—it’s about showing the world your unique style and confidence. By unlocking the power of power dressing, you’re setting yourself up for success. Your clothes are like your armor, and when you step out looking amazing, you’re ready to take on anything that comes your way. Get ready to own your style, embrace power dressing, and rock your journey to success!

FI Institute of Color and Style 15

Master the Art of Dressing: Your Guide to Building a Versatile Capsule Wardrobe

Simplify Your Style with a Capsule Wardrobe

In today’s fast-paced world, where decisions abound, simplifying your wardrobe choices can make a significant impact on your daily life. Imagine opening your closet each morning and effortlessly selecting outfits that not only look great but also reflect your personal style. This is the power of a versatile capsule wardrobe—a curated collection of essential pieces that can be mixed and matched to create a wide array of stylish ensembles. In this guide, we’ll take you through the art of building a versatile capsule wardrobe, step by step.

Building a Core Wardrobe: The Essentials

Let’s begin by laying the foundation of your capsule wardrobe with essential pieces. These are timeless items that form the basis of numerous outfits. Think of them as the canvas on which you’ll paint your unique style. Start with high-quality basics like a well-fitted white tee, a classic pair of dark jeans, a versatile blazer, and a little black dress. These items provide the canvas on which you’ll add pops of color and personality.

Mix and Match: Creating Countless Outfits

With your core wardrobe in place, it’s time to unlock the true potential of your capsule collection. Mixing and matching is the key to creating a variety of looks from a limited number of pieces. Pair different tops with bottoms, experiment with layering, and don’t shy away from accessories. For instance, that blazer can be worn over a tee for a casual look or dressed up with a blouse for a business meeting. The jeans can be paired with sneakers for a laid-back vibe or elevated with heels for a night out.

Day-to-Night Transition: Seamlessly Elevate Your Look

One of the incredible benefits of a capsule wardrobe is its ability to transition seamlessly from day to night. Imagine going from a day at the office to a dinner gathering without a wardrobe change. It’s all about accessorizing strategically. Swap your flats for a pair of statement heels, add some bold jewelry, and maybe a touch of red lipstick. Suddenly, your daytime outfit transforms into a chic evening ensemble.

Capsule Wardrobe for Every Occasion

Your capsule wardrobe isn’t confined to one specific setting. It’s designed to cater to your lifestyle. For work, opt for a tailored blazer paired with ankle trousers. On weekends, embrace comfort with a cozy knit sweater and your favorite jeans. Special occasions call for that little black dress, which you can enhance with elegant accessories. The beauty lies in the adaptability of your capsule wardrobe to suit various occasions effortlessly.

Seasonal Adaptations: Embrace Change Gracefully

As the seasons change, so can your capsule wardrobe. Incorporate seasonal pieces while keeping the core items consistent. Swap out lighter fabrics for warmer ones, and adjust your color palette to align with the season’s tones. During colder months, layering becomes your best friend. Add a cardigan or a scarf to provide warmth and visual interest to your outfits.

Real-life Success Stories: Capsule Wardrobe Transformations

Still not convinced of the magic of a capsule wardrobe? Let’s hear from individuals who have embraced this concept and reaped the rewards. Jane, a busy professional, shared how her mornings became stress-free after adopting a capsule wardrobe. She no longer faced the “I have nothing to wear” dilemma and found herself feeling confident in her outfits. Mark, a college student, expressed how a limited budget led him to build a capsule wardrobe that allowed him to look stylish without breaking the bank.

Pro Tips for Managing Your Capsule Wardrobe

As you embark on your capsule wardrobe journey, here are some expert tips to keep in mind:

  • Quality over Quantity: Invest in well-made pieces that will withstand wear and tear.
  • Colors and Patterns: Choose a color palette that complements your skin tone and style.
  • Accessories Matter: Accessories breathe life into your outfits. Experiment with scarves, hats, and jewelry.
  • Periodic Evaluations: Regularly assess your capsule wardrobe and make adjustments as needed.
  • Have Fun: Enjoy the process of creating new outfits and expressing your unique style.

Conclusion: Elevate Your Style with a Capsule Wardrobe

In a world saturated with options, a capsule wardrobe emerges as a breath of fresh air. By curating a collection of essential pieces that can be mixed and matched, you’re not only simplifying your life but also elevating your style game. Whether you’re a seasoned fashionista or just beginning to explore your personal style, building a versatile capsule wardrobe offers a pathway to effortless style and confidence. So, open your closet doors and embrace the art of dressing with intention.

Creating a capsule wardrobe may take time, but the rewards are well worth the effort. Remember, it’s all about finding what works best for you and expressing your individuality through your outfits. Happy styling!

Personal Stylist Sydney (1)

Evelyn Lundström – Personal Stylist, Colour Consultant and Corporate Trainer in Sydney

I am Evelyn Lundström, a Personal Stylist, Colour Consultant and Corporate Trainer.

 I have had the immense pleasure of styling men and women for over 30 years. It’s been a wonderfully rewarding career because, I have witnessed amazing client transformations in both physical presence and, personal confidence after sharing with them the tried and true strategies dressing to look one’s best.

Many people have forgotten when they last felt really confident with the way they look. Changing body-shape, lifestyle, responsibilities, career roles, style preferences and a host of other things impact on what becomes appropriate dressing at various stages of one’s life.

This is why engaging the services of a professional Personal Stylist Sydney has great merit. It saves you second guessing what looks good on you; it focusses on the essential items required that will refresh a ‘tired’ looking wardrobe and you get value for money as your Personal Stylist knows exactly the stores that will work for you. These will be the stores that have more of the things you will like and wish to buy – they become your go-stores of choice in the future.

Once you become our client, you have access to the latest style advice and the opportunity to call your Personal Stylist Sydney – (even if in a boutique dressing room) to ask whether an item that appeals ticks all the boxes style-wise for you. There will always be times you will want to reach out to your Personal Stylist even just to confirm that you have made a great choice :-)

Make daily dressing easy and special occasion dressing stress free! Engage the services of your Personal Stylist Sydney and learn the strategies of the supremely well dressed.

Contact us today for a complimentary 15 min discovery call. We will call you at the first opportunity.

Warm regards

Evelyn Lundström

Personal Brand Strategies, Stylist, Wardrobe Management Consultant, Personal Shopper


There Are Colours For Everyone – Which Ones Suit You?

Ever wondered if a certain colour looked good on you? Loved the garment but not sure of the colour?

I was in a store shopping for a client and I noticed a woman and her teenage daughter shopping in the same store. The discussion they were having was about the colour of a particular new season sweater. The woman was undecided about whether to choose it in the Periwinkle Blue or the warm Coral.

The daughter wanted her to buy the Coral shade and mother was asking her was she sure. Enter selfinto the conversation uninvited. But this Colour Consultant couldnt let someone with a complexion that looked much better in the Periwinkle Blue buy the Coral version. I explained why the choice of the cool Periwinkle Blue worked better for her skin-tone, and demonstrated the change of her skin-tone colour with both sweaters. The mother was noticeably relieved to receive this advice, something she had never been shown before, and she opted for the Periwinkle version.

The daughter on the other hand, would look fabulous in the Coral shade. (Perhaps she wanted her mother to buy it so that she could borrow it? It happens :-)



If you want to know the exact shades of colour that will make you look youthful, healthy and glowing – a Personal Consultant is your answer.

In your two hour consultation you will:

  • Learn about the Basic ‘building block’ colours you need to use to build an effective wardrobe

  • Discover the fun colours to liven up your wardrobe while enhancing your complexion making your skin look fresh and glowing.

  • Receive a booklet of your best colours for business, wardrobe basics and the fun colours. A great reference tool to use every-time you go shopping

  • Learn about hair colour choices should you wish to add colour to your hair

  • Receive an audit of your own makeup. Discover what works, and what doesn’t. Plus advise about makeup colours you should buy next purchase.

  • Experience a quick wardrobe review of colours you already have in your wardrobe – discover those that work, and those that don’t.


Are you ready to engage a Personal Colour Consultant to save you time and ultimately money when you consistently make the right colour choices?


Contact us today for a complimentary 15 min discovery call. We will call you at the first opportunity.

Being Independent


The best thing about being independent is you can rely on yourself to get things done – which usually means you get more things done.  You have confidence in yourself – to make decisions and to confront situations that go against what you believe in.

Independent people are not afraid to speak out if what is being said is not right or fair. If you are an independent person, you know you can trust your judgement or, at least what feels right to you.  Gosh – and it’s great for your self-esteem as well as your confidence – always a desired attribute. 

If you were to worry about what others think of you, you would never be able to be yourself, and could end up second guessing yourself. That’s no way to be.

Can you imagine an independent child (under 10 years of age) in the 50’s with a controlling mother who was not always logical or believable?  It didn’t bode well for me if, in front of my mother – I displayed too much independence. However, both my parents were amazed when they received bills from our dentist because I’d decided a tooth needed to be checked, or when they received more bills from an orthodontist because I decided to have my teeth straightened because I’d sucked my thumb since birth and now at 8 years old I was aware they were looking crooked.

You can’t express independence without first having independent thoughts. I was attending a weekly church service and the minister was holding forth about doing the right thing.  He quoted from the bible  “Do unto others as you would have them do unto you”.  Being not only curious about everything, I was also not backward in asking pertinent questions which for many people of that era, was considered very precocious – and on many occasions, I was rewarded with a good trouncing.

But this thing the minister was saying did not make sense to me.  Why – only the week before, I had picked some daisies from a neighbour’s front garden to give to my favourite auntie.  I proudly offered them to her and was met with a shriek as she ran out the door. I was confused – what happened?  I found out that she was allergic to these daisies and was never again bring them into the house again.

So I put my hand up during that church service and kept it up until the minister was compelled to ask me what I had on my mind.  I promptly told him that the verse in the bible was incorrect.  (I do remember the parishioners sitting in front of me turning around – some looked most annoyed while others had smiles on their faces). The minister kindly asked me why I thought so and I told him about the daisies.


I then told him the text should be ‘Do until others as they would have you do unto them’. I remember the church goers cracking up with laughter and the minister good-naturedly told me that that would have been much better.  I do remember feeling quite proud of myself for speaking up.  It would have continued to bother me if I hadn’t.

I learned early in life that having a mind of my own and being prepared to share it got me into a lot of trouble. And there were times I knew to back down in the name of self-preservation.  But that didn’t mean I stopped trusting myself and my thoughts.  I got to learn that sometimes it’s best to keep some thoughts to myself.

I don’t think I ever thought about how independent I was until decades later. I was now in my 40’s. Having experienced widowhood at 28, a divorce from an unethical crooked lawyer (another story) in my late 40’s, I was now in a relationship that I thought was heaven-made. He was bright, funny and attentive. But within 2 years I knew something wasn’t right. I was truly in love and whatever it was I didn’t want to face it. It was only when the hard truth hit that I realised that this independent person (me) had become co-dependent on someone who was false and disloyal. I had been willing to be someone else to please, a cruel realisation that this had happened over short three years – I had ‘lost’ who I was and had not listened to my inner voice.

Things happened quickly after that. I ended the relationship and regained my sense of self.  A big lesson, and one that had been coming for some time. Since then, I have been my own best friend.

That’s the pity of relinquishing one’s autonomy, sovereignty, whatever you wish to call it for something or someone that has you feel that the real YOU is not good enough. You have always been good enough.

Being independent can mean you have longer lasting relationships that are healthier because you are true to yourself – and therefore to your partner and those around you. 

You can rely on your judgement, and follow your own counsel. You can cope with most situations independently and feel less anxious or stressed. Even if you have a wonderful circle of friends you can always rely on – at the end of the day, being independent means, you can handle things easier.

If you want to practice more independence, the following suggestions could be a start.

  • Define your boundaries. They are essentially an expression of your core values. If they are too wishy-washy, you will end up feeling like a door-mat and resentment most often sets in. Define them and honour them.
  • If communicating your thoughts and desires is difficult for you, it might be useful to attend a ‘communication skills’ workshop.  Just a thought.
  • Get to love time on your own. What do you love doing? Reading? Listening to music? Studying a topic you are interested in?  Meditation?  Being alone doesn’t mean being lonely. Enjoy time being in your own space.
  • Understand what you are not able to control, and let that go. Healthy concern is one thing, control is another.
  • If you notice that you are easily distracted by the opinions of others, especially when they are emphatic about their point of view, remember your opinions are important too because they reflect your values and beliefs. Don’t discount them.
  • If self-loathing is something you give time to – stop it!  See a therapist.

The value of being independent is that we choose who we listen to and decide whether their thoughts are worthy of consideration or not. We are free to make decisions and free to change them when needed. We are more inclined to seek truth by researching and develop a keen sense of what is prejudice and what is based on sound information.  When we reach decisions for ourselves, it’s easier not to be influenced by mainstream media or the ideas of the multitude.

At the end of the day, be your own hero, your own best friend and make your own decisions. You will love yourself more and feel a freedom that you might never have experienced before.

Contact Us and let’s talk.


Evelyn x

Evelyn Lundström AICI CIP

Executive Presence & Personal Brand STRATEGIST | Image COACH | Corporate TRAINER | AUTHOR | PRESENTER

Style Consultant

But I’ve Got A Great Job, So Why Does It Matter How I Dress?

I hear this question asked from time to time from people who are either faced with the prospect of being overlooked for that important promotion, or side-stepped into a job that will never give them opportunities for promotion, or even ‘retrenched’ because their job no-longer exists.

Whatever it was that gave them rise to question why they were in limbo in their careers, they came to the conclusion they needed to change something. When people are discouraged with their career prospects, or frustration due to not being acknowledged or heard, will often engage me as their Personal Brand Consultant. After an honest appraisal, that same question is often asked… “But I had (or have) a great job, so why does it matter how I dress?”

So what they thought was going to be a Personal Brand session involving their LinkedIn profile, or how they communicate verbally etc – some of my clients discover that their session will be focussed on how they communicate visually.

Everyone experiences problems at work. There are deadlines, projects and people that need your attention. There’s the co-worker who you find gossiping about you; someone has taken your lunch from the office ‘fridge etc. With the demands that are put on you, how do you even give thought about how you dress from day to day, and does it even matter?

It’s a resounding “ YES” from me and my image consultant colleagues.

Your work wardrobe can be your best friend on a busy day – especially if you need to stand out, be heard and taken seriously. What you wear can give you confidence, a feeling of self-respect and sends a clear message to others that you can be counted on to get things done, you’re productive and pleasant to be around.

Just how can a well-constructed work wardrobe do all that?

By the language of fashion which includes colour, style, fit, scale, personality and the boost it gives to your confidence.

As Marilyn Monroe is rumored to have once said, “Give a girl the right shoes and she can conquer the world.”

Your visual image is the first judgement people make when meeting you for the first time. That quickly follows with the sound of your voice. Then, and only then, do people actually start to listen to what you are saying. How many times have you, after being introduced to someone, forgotten their names within seconds? It’s the visual image that draws attention to you that encourages further communication in a social setting. But it can also open doors to you in your career when you dress appropriately for each and every business interaction e.g. Client meetings; Conferences; Trade Fairs; Friday after-work gatherings etc.

Consciously dressing for the day ahead which includes each situation, the people you will meet, and your own outcomes will reward in spades.

If you need advice, an image ‘checkup’, wardrobe audit or need to spruce up neglected wardrobe, contact us at First Impressions today. 

Hiring A Personal Stylist

Top Tips to Think About When Hiring A Personal Stylist

Not everyone is blessed to have a great sense of fashion and style. Many people struggle to achieve their best look that could turn heads. Gladly, this is no longer a problem as you have the opportunity to hire a Personal Stylist in Sydney.

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A personal stylist can redefine your look from head to toe. With personalized guidance and styling, they can truly make a positive impact on your personal and professional life. As a personal stylist myself, I know how important the work we do is.  For over 30+ years, I have had the pleasure of working with business men and women alike as well as with young adults starting out and, for at-home mums who want to feel confident with how they look especially if they need to attend business functions with their spouse.

But how does someone choose a stylist – where do you start?


Stylists provide a service that is personal and therefore it’s vital that you and your stylist must hit it off.  Many offer a complimentary 15 minute chat to get to know you, your needs and expectations.  So a conversation with a potential stylist is the first step.

You are looking for a professional who has the credibility, reputation,experience and qualifications to skillfully guide you in the right direction. When looking for the Best Personal Stylist in Sydney, there are questions you should ask that will help you decide the right stylist for you based on their responses. 

  • How long have they been working as a Personal Makeover specialist in Sydney?

If they are just stepping out after attending their first-time course, you might   want to keep searching.  I have been fully engaged in working full time in   this industry for over 30+ years, yet a stylist doesn’t  have to have all this   experience to be a great stylist as there are many workshops and seminars available that stylists can attend to up skill themselves.

  • What did they do prior before becoming a stylist and what motivated them to enter this field?

If they respond by saying they love fashion and shopping, well – this may not be enough to convince you yet. I love fashion and shopping too however, my motivation is the pure joy I get from seeing my client’s confidence grow when they discover their signature style, the apparel that best suits them and where to find those items.Most important when the visual message conveyed gets them noticed and through doors (if that’s what they want). A by-  product is also the confidence they get to go for whatever it is they desire to do.

  • What qualifications did they have to get before starting their career?

If they have decided to hang out their shingle as a stylist because they love clothes and they dress nicely, you may not get what you hope to from the experience. They might be able to dress themselves, but can they dress you? Can they decipher your style and find what works for you if you are not the same shape or size?

  • What sort of clients do they work with?

If you are running your own business and yet most of their clients have been school-age teens, their  experience may not be enough for your needs.

  • Do they have client testimonials you can view?

 It’s a good idea to ask for a brochure they can give you with testimonials. If they are on LinkedIn business platform, this would also be a great way to learn more about them.

  • Do they look credible? Are they walking the talk? 

 Is their own style appealing to you?  Your stylist must be able to select styles different from their own personal style preferences, especially if your style is different from theirs.  

  • What is Included in the service?

The services and packages offered will vary from stylist to stylist. Be sure to know what is included in the program you accept.  e.g.  travel costs, Style Guide, Colour Profile etc.  If the stylist would be coming from a distance, do they charge a travel fee?  If this adds a considerable cost on top, it may be prudent to find a stylist closer to you.

It’s Not About The Stylist, It’s About You!

You should be the focus in everything they plan to do for you. In their initial discussion with you, they need to elicit what prompted you to think about their services, what your  expectations are, your lifestyle and what clothing requirements you need (business, every-day, special occasion etc). They will decide on a plan of action and, what they suggest must resonate positively with you.

Your personalized consultation must be aligned to your needs:

No one size fits all. Your  personal stylist packages should be entirely personalized to suit you and your requirements. Each session should be customized with personal advice tips you need e.g. styling, wardrobe needs, colour selection etc. 

Trust your instinct, do you trust the stylist to be able to deliver what you want?  Do you feel their recommendations are tailored to help you attain your personal style goals?

If so, trust their advice to try new outfits and new brands because this gives you the opportunity to find out about extra styles that suit you which in turn adds new elements to your signature style. You and your stylist must be open, honest and  comfortable working together.

Professionalism and respected boundaries:

Just like a financial advisor, accountant or business consultant, your personal stylist must be completely professional in their dealings with you.  They need to listen to you, be respectful of your personal space and never apply pressure to have you buy something you are not sure of.

Be specific about what you want to achieve:

Before you hire Fashion Stylist in Sydney, think about what your end goals are.

  • Are you wishing to revamp your business&/or casual wardrobe?
  • Are you satisfied with the outfits you own and are they appropriate for your lifestyle?
  • Do you want to enhance the variety of outfits in your wardrobe?
  • Are you looking for Personal Stylist Packages for a family member or friend?

Your personal stylist session is an investment in you, and should be a wonderful experience. The above tips should help you in choosing a Personal Stylist that will be able to deliver a program that gives you everything you expect as well as everything you need.

I would be delighted to have the opportunity to work with you.

Contact Us and let’s talk.


First Impressions Image Training & Consulting

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